Bryman, Alan

Business research methods Alan Bryman, Emma Bell - Oxford, United Kingdom : Oxford University Press, 2015. - xxxvi, 808 pages : illustrations (colour) ; 27 cm.

Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.



978-0199668649


Business--Research--Methodology
Wissenschaftliches Arbeiten

658.0072 BR BU