Business research methods
Alan Bryman, Emma Bell
- Oxford, United Kingdom : Oxford University Press, 2015.
- xxxvi, 808 pages : illustrations (colour) ; 27 cm.
1. The nature and process of business research. -- 2. Business research strategies. -- 3. Research designs. -- 4. Planning a research project and fromulating research questions. -- 5. Getting started: reviewing the literature. -- 6. Ethics and politics in business research. -- 7. The nature of quantitative research. -- 8. Sampling in quantitative research. -- 9. Structured interviewing. -- 10. Self-completion questionnaires. -- 11. Asking questions. -- 12. Structured observation. -- 13. Content analysis. -- 14. Secondary analysis and official statistics. -- 15. Quantitative data analysis. -- 16. Using IBM SPSS statistics. -- 17. The nature of qualitative research. -- 18. Sampling in qualitative research. -- 19. Ethnography and participant observation. -- 20. Interviewing in qualitative research. -- 21. Focus groups. -- 22. Language in qualitative research. -- 23. Documents as sources of data. -- 24. Qualitative data analysis. -- 25. Computer-assisted qualitative data analysis: using NVivo. -- 26. Breaking down the quantitative/qualitative divide. -- 27. Mixed methods research: combining quantitative and qualitative research. -- 28. E-research: Internet research methods. -- 29. Writing up business research.
Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.