Essentials of business research : a guide to doing your research project /
Jonathan Wilson
- 2nd ed.
- Los Angeles : SAGE, c2014.
- xxii, 352 p. : ill. ; 24 cm
Previous edition: 2010.
Includes bibliographical references and index.
An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.