Wilson, Jonathan

Essentials of business research : a guide to doing your research project / Jonathan Wilson - 2nd ed. - Los Angeles : SAGE, c2014. - xxii, 352 p. : ill. ; 24 cm

Previous edition: 2010.

Includes bibliographical references and index.

An introduction to business research -- Developing a research topic -- Conducting a literature review -- Addressing ethical issues -- Establishing a research design -- Primary data collection -- Using secondary data -- Sampling -- Analyzing quantitative data -- Analyzing qualitative data -- Writing up and presenting your research.

9781446257326

2013939977


Business--Research--Methodology
Dissertations, Academic