Szmigin, Isabelle <br/><br/>
Consumer behaviour / 
Isabelle Szmigin and Maria Piacentini 
 - Oxford :  Oxford University Press,  c2015. 
 - xxv, 444 p. :  col. ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART 1: HISTORICAL AND CURRENT PERSPECTIVES ON CONSUMPTION ; PART 2: MICRO-VIEW OF CONSUMPTION ; PART 3 MACRO-VIEW OF CONSUMPTION ; PART 4 WHERE ARE WE GOING? 
<br/><br/> A new approach to teaching consumer behaviour, incorporating the latest issues in behavioural, psychological and sociological learning alongside new areas of research. Practitioner commentaries including Renault and Thinkbox, and extended case studies featuring Pinterest and Havaianas, place this fascinating subject firmly in a real world context. 
<br/><br/><label>ISBN: </label>9780199646449 
<br/><br/><label>LCCN: </label>2014940869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S93 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/342