Murphy, Patrick E. <br/><br/>
Ethics in marketing :  international cases and perspectives / 
written and edited by Patrick E. Murphy; Gene R. Laczniak and Andrea Prothero 
 - London :  Routledge,  c2012. 
 - xiii, 171 p. :  ill. ;  25 cm. 
<br/><br/>
<br/><br/>Perspectives for ethical and socially responsible marketing decisions --  Advanced perspectives for ethical and socially responsible marketing decisions --  Decision model, sample case (L'Oreal), analysis and the rest of the story --  Short Cases. Going along to get along --  Hunky dory --  Tracking down counterfeits on eBay: whose responsibility is it? --  Casas Bahia --  Toys from China and the new Yum Burger kids' meal --  Koodo in the Canadian cell phone market --  PETA --  Drug testing in India --  Tough decisions: something to snack on --  Honest tea and coke: an unlikely couple --  Long cases. Another day in paradise? --  Montenegro Electronics, Ltd. --  Arctic desert --  Superior services: should short skirts sell software? --  Facebook --  Auchan (France) --  A young pharmacist's dilemma --  TOMS: one for one movement --  Cadbury's chocolate bars: not such a sweet smell of success? --  Caterpillar, Inc. 
<br/><br/> Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain.    Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Caterpillar, Coca Cola, Cadbury and Facebook are featured. The two introductory chapters cover initial and advanced perspectives on ethical and socially responsible marketing, in order to provide students with the necessary theoretical foundation to engage in ethical reasoning. A decision-making model is also presented, for use in the case analyses. 
<br/><br/><label>ISBN: </label>9780415783521 
<br/><br/><label>LCCN: </label>2011032118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Moral and ethical aspects<br/>Marketing--Case studies<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>174/.4