Pine, B. Joseph. <br/><br/>
Mass customization :  the new frontier in business competition / 
B. Joseph Pine II ; foreword by Stan Davis. 
 - Boston, Mass. :  Harvard Business School Press,  c1993. 
 - xxi, 333 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 301-322) and index. 
<br/><br/>Once upon a time -- The system of mass production -- The emerging system of mass customization -- Determining the shift to mass customization -- The old competition : how mass production companies faltered -- The new competition : how mass customization companies succeeded -- Developing a strategy for mass customization -- Mass-customizing products and services -- Transforming the organization for mass customization -- Exploring the new frontier -- Appendix: Research on market turbulence. 
<br/><br/>
<br/><br/><label>ISBN: </label>0875843727 :  $29.95 
<br/><br/><label>LCCN: </label>92017506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.<br/>Manufactures--Technological innovations--Management.<br/>Service industries--Technological innovations--Management.<br/>New products--Management.<br/>Competition.<br/>Mass production.
<br/><br/><label>LC Class. No.: </label>HD45  / .P537 1993 
<br/><br/><label>Dewey Class. No.: </label>658.5/75