Alserhan, Baker Ahmad
The principles of Islamic marketing /
Baker Ahmad Alserhan
- Burlington, VT : Gower, 2015.
- xii, 246 p. : ill. ; 25 cm.
Revised edition of the author's The principles of Islamic marketing, 2011.
Includes bibliographical references and index.
Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
9781472460301
2015005302
Markets--Islamic countries
Islamic countries--Commerce
HF5475.I74 / A47 2015
658.80088/297