01589nam a22003378a 4500
150309s2015 vtu b 001 0 eng
2015005302
9781472460301
9781472460318 (ebook)
9781472460325 (epub)
DLC
eng
DLC
pcc
f------
a------
HF5475.I74
A47 2015
658.80088/297
23
Alserhan, Baker Ahmad
The principles of Islamic marketing /
Baker Ahmad Alserhan
1508
Burlington, VT :
Gower,
2015.
xii, 246 p. :
ill. ;
25 cm.
Revised edition of the author's The principles of Islamic marketing, 2011.
Includes bibliographical references and index.
Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
Markets
Islamic countries
Islamic countries
Commerce
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Islamic Collection
2015-11-21
MERIC
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2017-01-26
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