The
principles of Islamic marketing
Alserhan, Baker Ahmad
creator
text
bibliography
vtu
Burlington, VT
Gower
2015
monographic
eng
xii, 246 p. : ill. ; 25 cm.
Preface -- Understanding islamic marketing -- Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- The Islamic marketing mix -- The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Issues in Islamic marketing -- Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective -- Index.
Baker Ahmad Alserhan
Revised edition of the author's The principles of Islamic marketing, 2011.
Includes bibliographical references and index.
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Markets
Islamic countries
Islamic countries
Commerce
HF5475.I74 A47 2015
658.80088/297
9781472460301
2015005302
DLC
150309
20170126100930.0
62468
eng