Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
Bikramjit Rishi
- Hershey, PA : Business Science Reference, an imprint of IGI Global, c2015.
- xxi, 389 p. : ill. ; 26 cm.
Includes bibliographical references (p. 334 -376) and index.
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--
9781466681392
2014050229
Consumer--Research--Islamic countries Marketing--Islamic countries Consumer behavior--Islamic countries