Donovan, Robert J. <br/><br/>
Social marketing :  principles and practice 
Robert J Donovan, Nadine Henley 
 - Melbourne, Australia :  IP Communications,  c2003. 
 - xii, 415 p. :  ill. ;  25 cm. 
<br/><br/> The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing. 
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<br/><br/><label>ISBN: </label>9780957861756 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Marketing<br/>Social Marketing<br/>Mass Media<br/>Marketing social