01036nam a2200253 a 4500
Social marketing :
principles and practice
Robert J Donovan, Nadine Henley
160111n 000 0 eng d
Melbourne, Australia :
IP Communications,
c2003.
Donovan, Robert J.
9780957861756
The authors introduce and elucidate the principles of social marketing and illustrate these principles with examples of practical application. This book is a blend of the authors' hands-on experience in researching, developing and implementing campaigns and their experience in teaching social marketing.
Social marketing
sears
Marketing
sears
Social Marketing
sears
Mass Media
sears
Marketing social
sears
Henley, Nadine
MARK920
UOWD
xii, 415 p. :
ill. ;
25 cm.
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