Ethics in social marketing 
edited by Alan R. Andreasen 
 - Washington, D.C. :  Georgetown University Press,  c2001. 
 - ix, 212 p. :  ill. ;  24 cm. 
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<br/><br/> Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them. 
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<br/><br/><label>ISBN: </label>9780878408207 
<br/><br/><label>LCCN: </label>00061750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing--Moral and ethical aspects<br/>Marketing--Ethical aspects
<br/><br/><label>Dewey Class. No.: </label>174/.4