Ethics in social marketing
Andreasen, Alan R.
1934-
text
Washington, D.C
Georgetown University Press
c2001
monographic
ix, 212 p. : ill. ; 24 cm.
Introduces several ethical issues in social marketing--marketing for social causes, such as adoption or the prevention of drug use--discussing contexts in which many ethical problems occur and how to go about solving them.
Adult
Adult
edited by Alan R. Andreasen
Includes bibliographical references and index.
MARK920
Social marketing
Moral and ethical aspects
Marketing
Ethical aspects
174/.4
9780878408207
00061750
https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12
https://uowd.box.com/s/n8y450al2ckngb55mj94i0499dltaz12
DLC
63066