Roll, Martin,  1967- <br/><br/>
Asian brand strategy :  building and sustaining strong global brands in Asia 
Martin Roll 
 - 2nd ed. 
 - Houndmills, Basingstoke Hampshire ;  New York, NY :  Palgrave Macmillan,  2015. 
 - xx, 335 p. :  24 cm. 
<br/><br/> This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands. 
<br/><br/><label>ISBN: </label>9781137359162 
<br/><br/><label>LCCN: </label>2015003633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management--Asia<br/>Brand name products--Marketing--Asia
<br/><br/><label>LC Class. No.: </label>HD69.B7  / R65 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/27095