Contemporary strategy analysis : text and cases
Robert M. Grant
- 9th ed.
- Chichester, West Sussex, U.K. : John Wiley & Sons Inc., c2016.
- xvi, 758 p. : ill. ; 25 cm.
Includes index.
Brings together the text with an updated collection of 20+ case studies Introduces students to the core concepts and principles of strategy Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice Includes access to high quality case and author video clips
9781119120841
2015035262
Strategic planning Business Strategy Strategy Analysis