Andreasen, Alan R.,  1934- <br/><br/>
Social marketing in the 21st century 
Alan R. Andreasen 
 - Thousand Oaks, Calif. :  SAGE Publications,  c2006. 
 - xi, 264 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 237-252) and index. 
<br/><br/> The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges. 
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<br/><br/><label>ISBN: </label>9781412916349 
<br/><br/><label>LCCN: </label>2005022466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing
<br/><br/><label>Dewey Class. No.: </label>361/.0068/8