01624cam a22002294a 4500
28497
28497
63341
2005022466
9781412916349
DLC
361/.0068/8
Andreasen, Alan R.,
1934-
41893
Social marketing in the 21st century
Alan R. Andreasen
Thousand Oaks, Calif. :
SAGE Publications,
c2006.
xi, 264 p. :
ill. ;
24 cm.
Includes bibliographical references (p. 237-252) and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
MARK920
Social marketing
2975
https://uowd.box.com/s/ap4u8vw7yrwuckctej3xha0ouw03s8wd
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