Balter, Dave. <br/><br/>
Grapevine :  the new art of word-of-mouth marketing / 
 Grape vine 
Dave Balter and John Butman. 
 - New York :  Portfolio,  2005. 
 - viii, 214 p ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/> Dave Balter, founder of BzzAgent, an advertising company that develops word-of word-of-mouth marketing, draws on real campaigns to demonstrate what does and does not get people talking about specific products and companies. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9781591841104 1591841100 
<br/><br/><label>LCCN: </label>2005048942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Viral marketing.<br/>Advertising.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .B35 2005 
<br/><br/><label>Dewey Class. No.: </label>659.13/