Green giants : how smart companies turn sustainability into billion-dollar businesses
E. Freya Williams
- New York : AMACOM, American Management Association, c2015.
- ix, 278 p. : ill. ; 24 cm.
Includes bibliographical references (p. 259-270) and index.
Introduction: billion with a "B" -- The iconoclastic leader -- Disruptive innovation -- A higher purpose -- Built in, not bolted on -- Mainstream appeal -- A new behavioral contract.
Examines nine successful, sustainable, and socially conscious companies, looking at the six key factors responsible for their success.
9780814436134
Social responsibility of business Industrial management--Environmental aspects Success in business Leadership Management--Environmental aspects Success