02130nam a2200241 a 4500
28693
28693
63538
978-1846144035
UOWD
330.019 TH MI
Thaler, Richard H.
17013
Misbehaving :
how economics became behavioural
Richard H. Thaler
Misbehaving : the making of behavioral economics
London :
Allen Lane, an imprint of Penguin Books,
c2015.
xiv, 415 p. :
ill. ;
25 cm.
Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber"--Cover jacket.
MARK217
Economics
Psychological aspects
2784
Economics
509
Traditional economics
17014
Behavioural economics
17015
https://uowd.box.com/s/dwwl7wpag5q1dnxa8tb3j6ubfj3sh1ah
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