Market research best practice :  30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR / 
edited by Peter Mouncey, Frank Wimmer. 
 - Hoboken, NJ :  Wiley,  c2007. 
 - xxxv, 678 p. :  ill ;  24 cm. 
 - ESOMAR world research publication .
 - ESOMAR world research publication. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Collects discussion papers and case studies originally presented at European Society for Opinion and Marketing Research (ESOMAR) events that address issues in marketing research, discussing facilitation of decision-making and diversity, knowledge management, methodologies, and modeling. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/><label>ISBN: </label>9780470065273 (trade : alk. paper) 0470065273 (trade : alk. paper) 
<br/><br/><label>LCCN: </label>2006036082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B4587 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8/3