Weerakkody, Niranjala <br/><br/>
Research methods for media and communication 
Niranjala Weerakkody 
 - 2nd ed. 
 - South Melbourne, Vic. :  Oxford University Press,  c2015. 
 - xiv, 350 p. :  ill. ;  25 cm. 
<br/><br/>pt. 1. General introduction --  The research process --  Theoretical paradigms and concepts --  From choosing a topic to writing scholarly reports --  Writing research reports for non-academic settings --  Research ethics in media and communication --  Sampling --  Measurement --  pt. 2. Research approahces : quantitative --  Survey research --  Content analysis --  Experiments --  pt. 3. Research approaches : qualitative --  Research interviewing --  Focus groups --  Field studies --  pt. 4. Other research approaches --  Case study research --  Textual analysis --  pt. 5. Analysis of qualitative and quantitative data --  Analysing data. 
<br/><br/> Research Methods in Media and Communication (Second Edition) is an engaging and easy-to-read introduction to media and communication research. It introduces readers to the qualitative and quantitative research methods commonly used in the social sciences, and provides a concise overview of the  processes related to carrying out research in media and communication, journalism, and public relations.    This user-friendly text guides students through the stages of designing, conducting, analysing and reporting on an original research project. Updated with contemporary case studies and real-life examples, the second edition is rich with learning support for media and communication students,  including exercises to consolidate knowledge and handy hints for guidance on key aspects of the research process. 
<br/><br/><label>ISBN: </label>9780195588033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology<br/>Communication--Research<br/>Advertising--Research<br/>Public relations--Research