Towner, Emil B. <br/><br/>
Technical marketing communication :  a guide to writing, design, and delivery 
Emil B. Towner, Heidi L. Everett 
 - New York, NY :  Business Expert Press,  c2016. 
 - 137 p. :  ill. ;  23 cm. 
 - Corporate communication collection .
<br/><br/>Part I. Merging technology and marketing --   1. Technology and communication --   2. Marketing and promotion --   3. Technical marketing --   Part II. Writing and designing technical marketing communication --   4. Working with words --   5. Working with design --   Part III. Delivering technical marketing communication --   6. Delivery --   Bibliography --   Index. 
<br/><br/> This book is written to help professionals take action. Each chapter describes concepts and tips that apply to a variety of industries. In particular, this book is beneficial to the following readers: Marketing professionals promoting technical products and services will gain insight into technical communication and how to integrate complex information into promotional efforts. Managers working with writers and  Read more.. 
<br/><br/><label>ISBN: </label>9781631572661 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication of technical information<br/>Technological innovations--Marketing<br/>Communication in marketing