Eriksson, Paivi <br/><br/>
Qualitative methods in business research 
Paivi Eriksson, Anne Kovalainen 
 - 2nd ed. 
 - Los Angeles :  SAGE,  c2016. 
 - x, 363 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 311-328) and indexes. 
<br/><br/>PART 1: THE BUSINESS OF QUALITATIVE RESEARCH Chapter 1: Introduction Chapter 2: Research Philosophy Chapter 3: Research Design and Process Chapter 4: Research Questions and Literature Review Chapter 5: Access and Relationships Chapter 6: Ethics in Research PART 2: WORKING WITH QUALITATIVE DATA Chapter 7: Introduction to Qualitative Data Chapter 8: Interviews and Observations Chapter 9: Digital Data Chapter 10: Qualitative Content Analysis PART 3: QUALITATIVE RESEARCH APPROACHES Chapter 11: Case Study Research Chapter 12: Ethnographic Research Chapter 13: Action Research Chapter 14: Focus Group Research Chapter 15: Grounded Theory Research Chapter 16: Narrative Research Chapter 17: Discourse Theoretical Research Chapter 18: Critical Research Chapter 19: Feminist Research Chapter 20: Visual Research PART 4: WRITING, EVALUATING AND PUBLISHING Chapter 21: Writing Process Chapter 22: Evaluation Chapter 23: Publishing Chapter 24: Breaking the Boundaries. 
<br/><br/> Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies. 
<br/><br/><label>ISBN: </label>9781446273395 
<br/><br/><label>Nat. Bib. No.: </label>GBA790943  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014276450  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business--Research<br/>Qualitative Research<br/>Qualitative Method
<br/><br/><label>LC Class. No.: </label>HD30.4  / .E75 2008 
<br/><br/><label>Dewey Class. No.: </label>650.072