Research methods for business : a skill-building approach
Uma Sekaran and Roger Bougie
- 7th ed.
- Chichester, West Sussex, U.K. : John Wiley & Sons, c2016.
- xxiii, 420 p. : ill. ; 24 cm.
Includes bibliographical references and index.
Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations.