Khosla, Sanjay

Fewer, bigger, bolder : from mindless expansion to focused growth Sanjay Khosla, and Mohanbir Sawhney ; with Richard Babcock - New York : Portfolio Hardcover, c2014. - x, 260 p. : ill. ; 23 cm.

Includes index.

"When Sanjay Khosla took charge of developing markets for Kraft Foods in 2007, the business was floundering. Six years later, annual sales had soared from $5 billion to $16 billion with significant improvement in profitability. The secret? Making fewer, bigger, and bolder bets and stopping a lot of small stuff. Kellogg School professor Mohanbir Sawhney discovered a similar formula for stellar results--focus and simplicity--in advising Fortune 500 companies. Now Khosla and Sawhney have combined their experiences into a seven-step model for sustained profitable growth in any market, based on fewer but better bets. Drawing on case studies that feature dozens of companies, from Cisco to Hyatt to Spirit Airlines, the authors show how their program applies to global giants, small startups, and any organization in between"--

9780241014004

2014004341


Corporations--Growth
Success in business
Management
Strategic planning
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Strategic Planning
BUSINESS & ECONOMICS / General

HD2746 / .K47 2014

658.4/063