Strategic management : text and cases
Gregory G. Dess, Gerry McNamara, Alan B. Eisner
- 7th Ed.
- Berkshire : McGraw-Hill Education, c2014.
- various paging : col. ill. : 26 cm.
Part One: Strategic Analysis Chapter 1- Strategic Management: Creating CompetitiveAdvantages Chapter 2- Analyzing the External Environment ofthe Firm: Creating Competitive Advantages Chapter 3- Assessing the Internal Environmentof the Firm Chapter 4- Recognizing a Firm's Intellectual Assets:Moving beyond a Firm's TangibleResources Part Two: Strategic Formulation Chapter 5- Business-Level Strategy: Creating andSustaining Competitive Advantages Chapter 6- Corporate-Level Strategy: CreatingValue through Diversification Chapter 7- International Strategy: Creating Valuein Global Markets Chapter 8- Entrepreneurial Strategyand Competitive Dynamics Part Three: Strategic Implementation Chapter 9- Strategic Control and CorporateGovernance Chapter 10- Creating Effective Organizational Designs Chapter 11- Strategic Leadership: Creating a LearningOrganization and an Ethical Organization Chapter 12- Managing Innovation and FosteringCorporate Entrepreneurship Part Four: Case Analysis Chapter 13- Analysing Strategic Management Case
Provides a treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability.