Bingham, Frank G.

Business marketing. Frank G.Bingham - 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles. - Boston : McGraw-Hill/Irwin, c2005. - xv, 475 p. : ill ; 26 cm.

Includes bibliographical references and indexes.



0072859113 (alk. paper) 0071112529 (international ed. : alk. paper)

2003058597


Industrial marketing.
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--United States--Case studies.

HF5415.1263 / .B56 2005

658.8