Business marketing.
Frank G.Bingham
- 3rd ed. / Frank G. Bingham, Jr., Roger Gomes, Patricia A. Knowles.
- Boston : McGraw-Hill/Irwin, c2005.
- xv, 475 p. : ill ; 26 cm.
Includes bibliographical references and indexes.
0072859113 (alk. paper) 0071112529 (international ed. : alk. paper)