Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 8th ed. 
 - Hoboken, NJ :  Wiley,  c2008. 
 - xii, 322 p. :  ill ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470056233 (pbk. : alk. paper) 0470056231 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008274680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 2008