Keller, Kevin Lane,  1956- <br/><br/>
Best practice cases in branding :  lessons from the world's strongest brands 
 Lessons from the world's strongest brands 
Kevin Lane Keller 
 - 3rd ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice-Hall,  c2008. 
 - 382 p. :  ill. ;  23 cm. 
<br/><br/>Intel: building a technology brand --  got milk? branding a commodity --  General Electric: branding in business-to-business --  Red Bull: building brand equity in non-traditional ways --  MTV: Building brand resonance --  Nike: building a global brand --  iPod: creating an iconic brand --  DuPont: managing a corporate brand --  Dockers: creating a sub-brand --  Nivea: Managing a multi-category brand --  Yahoo!: managing an online brand --  American Express: managing a financial services brand --  Starbucks: managing a high growth brand --  Snapple: revitalizing a brand --  Accenture: rebranding a global brand. 
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<br/><br/><label>ISBN: </label>9780131888654 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management--Case studies<br/>Brand name products--Management--Case studies<br/>Business names--Management--Case studies<br/>Advertising--Case studies<br/>Marketing--Case studies