02001cam a22002898a 4500
29883
29883
64878
2015020683
978-1259317224
DLC
658/.049
Geringer, J. Michael
9137
International business
J. Michael Geringer, Jeanne M. McNett, Michael S. Minor, Donald A. Ball
New York, NY :
McGraw-Hill Education,
c2016.
xxvii, 531 p. :
ill. ;
28 cm.
The challenging context of international business -- International trade and investment -- Sociocultural forces -- Sustainability and natural resources -- Political forces that affect global trade -- Intellectual property rights and other legal forces -- Economic and socioeconomic forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- International markets : assessment and entry modes -- Marketing internationally -- Managing human resources in an international context -- International accounting and financial management -- A. International institutions from a business perspective -- B. Export and import practices -- C. Global operations and supply chain management -- Glossary.
The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset.
MARK343, MARK957
International business enterprise
9138
International trade
504
International finance
505
International economic relations
63126
Minor, Michael S.
9140
McNett, Jeanne M.,
1946-
9141
Ball, Donald A.
9142
https://uowd.box.com/s/qibqahz7s6lgciaw1o9nwvwaup62okrz
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