The strategic planning process : understanding strategy in global markets
Marios I. Katsioloudes with Arpi Abouhanian
- 2nd ed.
- Abingdon, Oxon ; New York, NY : Routledge, c2017.
- xii, 391 p. : ill. ; 25 cm.
Earlier edition published as: Strategic management : global cultural perspectives for profit and non-profit organizations.
An introduction to the strategic planning process (SPP) -- Contemporary issues in the strategic planning process (SPP) -- External strategic audit -- Internal strategic audit -- Strategic options - corporate level -- Strategic choice options - business and functional levels -- Implementing and executing strategies in the business and functional levels -- Evaluation and control in strategic planning -- A strategic planning process (SPP) model for the non-profit sector -- Strategic marketing for the public and the non-profit sectors -- A framework of global strategic planning.