Strategic reframing : the Oxford scenario planning approach
Rafael Ramirez, Angela Wilkinson
- Oxford : Oxford University Press, c2016.
- xxxi, 242 p. : ill. ; 25 cm.
1. Introduction: Scenario Planning - The Oxford Approach ; 2. Oxford Scenario Planning Approach as social process ; 3. Scenario Planning as a Knowledge Acquisition and Generation Process ; 4. Working with Scenario Planning Learners ; 5. How Scenario Planning Is Done: The Oxford Scenario Planning Approach in Action ; 6. Learning and Teaching: Scenario Planning in Executive Development ; 7. Conclusion: An Incomplete Guide to Scenario Planning and the Beginning of a Conversation ; Appendices.
This text provides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodology.
9780198745693
Strategic planning Business forecasting Business planning