Guffey, Mary Ellen <br/><br/>
Essentials of business communication 
Mary Ellen Guffey ; Dana Loewy 
 - 9th ed. 
 - Mason, OH :  South-Western,  c2013. 
 - xxiv, 484 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Unit I: WORKPLACE COMMUNICATION TODAY. 1. Communication Skills as Career Filters. Unit II: THE BUSINESS WRITING PROCESS. 2. Planning Business Messages. 3. Composing Business Messages. 4. Revising Business Messages. Unit III: WORKPLACE MESSAGES. 5. Electronic Messages and Digital Media. 6. Positive Messages. 7. Bad News Messages. 8. Persuasive and Sales Messages. Unit IV: BUSINESS REPORTS. 9. Informal Reports. 10. Proposals and Formal Reports. Unit V: PROFESSIONALISM AND TEAM, MEETING, AND PRESENTATION SKILLS. 11. Business Etiquette, Ethics, Teamwork, and Meetings. 12. Business Presentations. Unit VI: EMPLOYMENT COMMUNICATION. 13. The Job Search, Resumes, and Cover Letters. 14. Interviewing and Following Up. Appendix A: Document Formats. Appendix B: Proofreading and Corrections Symbols. Appendix C: Citation and Documentation Formats. Grammar/Mechanics Handbook. Key to Grammar/Mechanics Checkups. Notes. Acknowledgments. Index. 
<br/><br/> The Ninth Edition of this award-winning text offers abundant instructor resources to simplify the planning and delivery of a successful course with emphasis on: electronic messages and digital media, professionalism, communication technology, and employment communication. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781111821227 
<br/><br/><label>LCCN: </label>2011944636 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing<br/>English language--Business English<br/>Business communication
<br/><br/><label>LC Class. No.: </label>HF5718.3  / .G84 2013