Solomon, Michael R. <br/><br/>
Consumer behavior :  buying, having, and being 
Michael R. Solomon 
 - 12th ed. 
 - Boston :  Pearson,  c2017. 
 - xxii, 601 p. :  29 cm.  col. ill. ; 
<br/><br/> Revised edition of the author's Consumer behavior, 2015.  Includes indexes. 
<br/><br/> Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. 
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<br/><br/><label>ISBN: </label>9780134129938 9781292153100 
<br/><br/><label>LCCN: </label>2015041651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumers Attitudes
<br/><br/><label>Dewey Class. No.: </label>658.8342 SO CO