Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Jay Conrad Levinson with Jeannie Levinson and Amy Levinson
- 4th ed., completely updated and expanded ed.
- Boston : Houghton Mifflin, c2007.
- xii, 368 p. ; 23 cm.
Includes bibliographical references (p. 343-356) and index.