@book{30767, author = {Bendle, Neil T. and Farris, Paul W.}, title = {Marketing metrics :}, publisher = {Pearson Education,}, year = {c2016.}, address = {Upper Saddle River (N.J.) :}, edition = {3rd ed.}, url = {https://uow.primo.exlibrisgroup.com/permalink/61UOW_INST/1a3f0tj/alma991003362153406666} }