01284cam a2200229Ka 4500
30978
30978
52321
9781119355304
UOWD
658.83 MC MA
McDaniel, Carl D.
2275
Marketing research essentials
Carl McDaniel, Roger Gates
9th ed.
Hoboken, N.J. :
Wiley ;
c2016.
xiv, 424 p. :
ill. ;
26 cm.
Previous ed.: 2010.
Includes bibliographical references and index.
In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
Marketing research
123
Marketing
3
Gates, Roger
3377
REGULAR
0
ddc
0
658_830000000000000_MC_MA
0
40663
UOWD
UOWD
MAIN
2017-03-27
AMAUS
111.08
658.83 MC MA
T0055972
2017-05-09
2017-03-27
REGULAR
AMAUS#112-6420419-8697863