Ganis, Matt,  1963- <br/><br/>
Social media analytics :  techniques and insights for extracting business value out of social media  
Matthew Ganis, Avinash Kohirkar 
 - New York :  IBM Press,   c2016. 
 - xxxv, 268 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/>Preface: Mining for gold (or digging in the mud) -- Data identification. Looking for data in all the right places -- Separating the wheat from the chaff -- Whose comments are we interested in? -- Timing is everything -- Social data: Where and why -- Data analysis. The right tool for the right job -- Reading tea leaves: discovering themes, topics, or trends -- Fishing in a fast-flowing river -- If you don't know what you want, you just may find it!: Ad Hoc exploration -- Rivers run deep: deep analysis -- The enterprise social network -- Information interpretation. Murphy was right! The art of what could go wrong -- Visualization as an aid to analytics -- Appendix A: Case study. 
<br/><br/><label>ISBN: </label>9780133892567 0133892565 
<br/><br/><label>LCCN: </label>2015949068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Research<br/>Data mining<br/>Business--Data processing<br/>Web usage mining<br/>Social media<br/>Web usage mining
<br/><br/><label>Dewey Class. No.: </label>006.312 GA SO