Ganis, Matt,  1963- <br/><br/>
Social media analytics :  techniques and insights for extracting business value out of social media  
Matthew Ganis, Avinash Kohirkar 
 - New York :  IBM Press,   c2016. 
 - xxxv, 268 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780133892567 0133892565 
<br/><br/><label>LCCN: </label>2015949068 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media--Research<br/>Data mining<br/>Business--Data processing<br/>Web usage mining<br/>Social media<br/>Web usage mining
<br/><br/><label>Dewey Class. No.: </label>006.312 GA SO