01431cam a22002775a 4500
31333
31333
18844200
2015955917
9780198703655
DLC
659.1 PE ST
Percy, Larry
4614
Strategic advertising management
Larry Percy, Richard Rosenbaum-Elliott
5th ed.
Oxford (GB) :
Oxford University Press,
2016.
xxiv, 429 p. :
ill. ;
25 cm.
PART ONE: OVERVIEW OF ADVERTISING AND PROMOTION; PART TWO: PLANNING CONSIDERATIONS; PART THREE: DEVELOPING THE STRATEGIC PLAN; PART FOUR: MAKING IT WORK; PART FIVE: INTEGRATING ADVERTISING AND PROMOTION
Le site de l'éditeur précise: Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. The most authoritative guide to strategic advertising management, with strong foundations in
MARK940
Sales promotion
166
Advertising
Management
4615
Strategic planning
318
Communication in marketing
165
Elliott, Richard H.
4616
https://oldmy.uowdubai.ac.ae/library/login/login4.html
eBook
REGULAR
0
ddc
0
659_100000000000000_PE_ST
0
41107
UOWD
UOWD
CLOSEDRES
2017-06-20
AMAUK
41.39
24
5
659.1 PE ST
T0056397
2023-10-31
2023-10-23
2017-05-23
CRS
link
AMAUK#204-5727529-0803567
0
ddc
0
659_100000000000000_PE_ST
0
41108
UOWD
UOWD
MAIN
2017-06-20
AMAUK
41.39
13
6
659.1 PE ST
T0056398
2022-06-16
2022-05-05
2017-05-23
REGULAR
AMAUK#204-5727529-0803567
0
ddc
0
659_100000000000000_PE_ST
0
41109
UOWD
UOWD
3DAY
2017-06-20
AMAUK
41.39
51
8
659.1 PE ST
T0056399
2020-03-04
2020-02-04
2017-05-23
3DAY
AMAUK#204-5727529-0803567
0
ddc
0
659_100000000000000_PE_ST
0
47841
UOWD
UOWD
MAIN
2019-10-20
Jamalon FZ LLC
231.00
6
3
659.1 PE ST
T0062967
2023-11-07
2023-10-24
2017-05-23
REGULAR
Oct2019
Jamalon Bookshop#1193