McDonald, Malcolm. Marketing plans : how to prepare them, how to use them / Malcolm McDonald. - 5th ed. - Amsterdam ; Boston : Butterworth-Heinemann, 2002. - xix, 630 p. : ill ; 25 cm. Includes index. ISBN: 0750656255 (pbk.) LCCN: 2004556468 Subjects--Topical Terms: Marketing--Management.Marketing--Planning. LC Class. No.: HF5415.13 / .M369183 2002 Dewey Class. No.: 658.8/02