Marketing plans
how to prepare them, how to use them
McDonald, Malcolm.
creator
Institute of Marketing
text
ne
Amsterdam
Boston
Butterworth-Heinemann
2002
5th ed.
monographic
eng
xix, 630 p. : ill ; 25 cm.
Malcolm McDonald.
Includes index.
MARK935 MARK344
Marketing
Management
Marketing
Planning
HF5415.13 .M369183 2002
658.8/02
0750656255 (pbk.)
2004556468
DLC
040804
20170126093021.0
17795