Researching business and management /
Harvey Maylor, Kate Blackmon, Martina Huemann
- 2nd ed.
- London : Palgrave, c2017.
- xxix, 452 p. : ill. ; 25 cm.
PART I: DEFINING YOUR RESEARCH 1. What is Business and Management Research? An Introduction to the Research Process .- 2. What Should I Study? Generating and Clarifying Ideas for your Research Project.- 3. How Do I Find Information? Using Knowledge Resources.- PART II: DESIGNING YOUR RESEARCH 4. What is my Research Approach? From Research Philosophy to Research Design.- 5. How Do I Do Quantitative Research?.- 6. How Do I Do Qualitative Research?.- 7. How Do I Do Case Study Research? .- 8. How Do I Make Sure My Research is Ethical?.- PART III: DOING YOUR RESEARCH 9. Doing Field Research: Practical and Ethical Considerations for Conducting Research.- 10. Analysing Quantitative Data: Using Simple Statistics.- 11. Advanced Quantitative Analysis: Multivariate Analysis.- 12. Analysing Qualitative Data: Interpreting Interview and Observational Data.- PART IV: DESCRIBING YOUR RESEARCH 13. Answering Your Research Questions: Interpreting Your Findings and Making Recommendations.- 14. Describing Your Research: Writing Up Your Project Report.- 15. Closing the Loop: Reflecting On and Learning From Your Research.
The fully updated new edition is perfect for UG and PG students of business & management wishing to understand the research process. It enables students to develop the skills to carry out rigorous research using a structured approach to the research process, from defining the research question, the selection of methods, to producing a final report.