Lee, Nick, 1975-

Doing business research : a guide to theory and practice Nick Lee with Ian Lings - Los Angeles ; SAGE, c2008. - xxiii, 423 p. : ill ; 24 cm.



• Ch. 1. What Is Research, and Why Would Anyone Want to Do It?
• Ch. 2. Scientific Approach to Research
• Ch. 3. Interpretive Approach to Research
• Ch. 4. Reviewing Existing Literature
• Ch. 5. Theory, Conceptualisation and Hypotheses
• Ch. 6. Concepts, Constructs and Measurement
• Ch. 7. Process of Measure Development
• Ch. 8. Research Design
• Ch. 9. Collecting Qualitative Data
• Ch. 10. Qualitative Data Analysis
• Ch. 11. Collecting Quantitative Data
• Ch. 12. How and Why Statistics Work
• Ch. 13. Quantitative Data Analysis I
• Ch. 14. Quantitative Data Analysis II
• Ch. 15. Mixing Methods and Paradigmatic Incommensurability
• Ch. 16. Writing and Talking About Your Work.


For anyone involved in developing a research project, 'Doing Business Research' provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.



9781412928793 9781412928786

2007935303


Business--Research
BUSINESS &​ ECONOMICS /​ Management
BUSINESS &​ ECONOMICS /​ Reference
BUSINESS &​ ECONOMICS /​ Skills

650.072 LE DO