02063nam a2200313 a 4500
3160
3160
20673
200915b xxu||||| |||| 00| 0 eng d
2007935303
9781412928793
9781412928786
UOWD
650.072 LE DO
Lee, Nick,
1975-
34714
Doing business research :
a guide to theory and practice
Nick Lee with Ian Lings
Los Angeles ;
SAGE,
c2008.
xxiii, 423 p. :
ill ;
24 cm.
Includes bibliographical references (p. [405]-410) and index.
• Ch. 1. What Is Research, and Why Would Anyone Want to Do It?
• Ch. 2. Scientific Approach to Research
• Ch. 3. Interpretive Approach to Research
• Ch. 4. Reviewing Existing Literature
• Ch. 5. Theory, Conceptualisation and Hypotheses
• Ch. 6. Concepts, Constructs and Measurement
• Ch. 7. Process of Measure Development
• Ch. 8. Research Design
• Ch. 9. Collecting Qualitative Data
• Ch. 10. Qualitative Data Analysis
• Ch. 11. Collecting Quantitative Data
• Ch. 12. How and Why Statistics Work
• Ch. 13. Quantitative Data Analysis I
• Ch. 14. Quantitative Data Analysis II
• Ch. 15. Mixing Methods and Paradigmatic Incommensurability
• Ch. 16. Writing and Talking About Your Work.
For anyone involved in developing a research project, 'Doing Business Research' provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.
HDR903 HDR997
ISIT940 MGNT925
Business
Research
481
BUSINESS & ECONOMICS / Management
4181
BUSINESS & ECONOMICS / Reference
4190
BUSINESS & ECONOMICS / Skills
4191
Lings, Ian
34715
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