Bryan, Roger

The data-driven marketing agency : leverage data to maximize marketing campaign success data driven marketing agency Roger Bryan - Warsaw : Ainsley & Allen, c2017. - 163 p. : ill. : 22cm.

Inside this book, Enfusen Founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization.

You’ll learn how to implement a successful strategy the very first time based on CMO.com’s Five Phases of Data Driven Marketing.

9781946694027

2017938468

658.83 BR DA