Kotler, Philip. Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto. - New York : London : Free Press ; Collier Macmillan, c1989. - xii, 401 p. : ill ; 25 cm. Includes bibliographical references (p. 371-389). ISBN: 0029184614 : $29.95 LCCN: 89045735 Subjects--Topical Terms: Social marketing.Behavior modification. LC Class. No.: HF5415.122 / .K68 1989 Dewey Class. No.: 658.8