Armstrong, Gary
Marketing : an introduction /
Gary Armstrong, Philip Kotler.
- 9th ed.
- Upper Saddle River, NJ : Pearson Prentice Hall, c2009.
- xxxiii, 502, [118] p. : col. ill ; 28 cm.
Includes bibliographical references (p. R1-R23) and indexes.
9780136021131 0136021131
2007050465
Marketing.
HF5415 / .K625 2009
658.8