Armstrong, Gary

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 9th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2009. - xxxiii, 502, [118] p. : col. ill ; 28 cm.

Includes bibliographical references (p. R1-R23) and indexes.

9780136021131 0136021131

2007050465


Marketing.

HF5415 / .K625 2009

658.8