Kotler, Philip. <br/><br/>
A framework for marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 4th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2009. 
 - p. cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780136026600 
<br/><br/><label>LCCN: </label>2007052459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K636 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8