Crawford, Merle <br/><br/>
New products management 
Merle Crawford,  Anthony Di Benedetto 
 - 11th ed. 
 - New York, NY :   McGraw-Hill Education,  c2015. 
 - xx, 588 p. :   ill. ;   24 cm. 
<br/><br/> 	<br/>Written with a managerial focus, this text is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a new product. Many new examples, cases, and research along with the most current topics highlight the new edition of this book. 
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<br/><br/><label>ISBN: </label>9781259254345  
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products --Management
<br/><br/><label>Dewey Class. No.: </label>658.575 CR NE